It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to engaging and connecting with your audience. This is the importance of email marketing in business.
Yes, there are newer methods of communicating with your audiences like social media, live chat, and many others.
However, with a user base of over 4 billion people, email is the king of marketing channels, especially when you want a more personal approach.
So, what is Email Marketing?
Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you.
You can use email marketing to inform your contacts, drive sales, and build a community around your brand, generate lists, or simply have a conversation like with a newsletter.
Emails can be promotional, informational, or serve a specific purpose in the buyer’s journey. You can use the nurture sequences to take your audience on a journey through emails.
Best Practices for Email Marketing
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. We need to avoid SPAM at all costs, no matter how enticing it sounds. Our emails will only end up in the spam folders of people and create annoyance.
Take the time to build your email list by generating quality leads. Let your audience go on a journey with you by giving them value every step of the way. Make a sale or promotional offer in a way that doesn’t come on as a hard sell. And finally, give them the option to subscribe or unsubscribe.
Final Thoughts
Despite the rise of social, people still use email more than other platforms and it should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money on the table.
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Highlights:
[0:00] Introduction
[0:25] What is an Email?
[0:45] Email list and email campaigns
[1:15] Education based sequences
[1:45] Educating your market through an email sequence
[1:50] What is Email Marketing?
[2:20] A brief history of email
[2:45] The first use of the commercial email
[3:35] The advantages of email as a marketing tool
[4:05] Tips for building your email list
[4:40] Avoid spamming your email list
[5:00] What about buying an email list?
[5:15] Attracting quality leads by having conversations with our customers
[5:25] Opt-in ideas to build your email list
[5:45] Doing a challenge for your nurture sequence
[6:00] Giving out an ebook for your nurture sequence
[6:05] An opt-in spot on your website
[6:15] Why email is still the number one communication channel on the Internet
[6:35] More lead magnet ideas
[6:50] Five criteria to follow when creating your lead magnet
[7:53] How many emails should you send?
[8:15] How to keep emails that did not take action?
[8:46] Tying it all together
[9:00] Join the Marketing Circle for more Email Marketing tips
Resources Mentioned in the Podcast:
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