The Formula of a Newsletter

A newsletter is a powerful marketing tool and one we should be using as we attract our audience to our lists. This is why it’s important to look at the formula of a newsletter to be successful.
 
Newsletters can be fun, informative and whatever you make them, but they can also daunting which is why we are sharing our newsletter formula with you so you can include the power of newsletters in your marketing.
 
The Formula of a Newsletter is simple, but it can leave many business owners wondering what to do and where to start, so it is important to have your ducks in a row when you want to create a newsletter for your business.
 

The Formula of a Newsletter:

 
Choose a mailing platform
 
Of course, to send your newsletter, you will need a mailing platform. MailerLite is our favourite. MailerLite is an email marketing software designed to help people of all skill levels create professional and personalised marketing campaigns on their own.
 
Set your marketing list
 
This will be the audience for your newsletter. Make sure this list is opted-in which means that the recipient has subscribed to receive your newsletter, otherwise you will be tagged as spam. Have the right permissions before sending out any email.
 
Segmented lists
 
When you have your lists, make sure these are segmented to the right audience correctly. For example, we have specific lists for Enever Group, The Course Creators Circle, Business Business Business so that the newsletter only goes out to the designated recipient.
 
Choose a campaign name
 
This will cover the topic of the newsletter, like a summary of what is your email about.
 
Put in your header and brand
 
The header should include the name of the newsletter, date, and tagline. It is good to include extra links that can help people like a menu navigation to connect with you and find other resources.
 
Your introduction
 
This is a note to your readers about what has been happening in the past week/month etc since you last touched base. Use this section to tell your story so they can engage with you and your business. Also include the topic of the newsletter and why you have selected the content to go in it.
 
Content that has a purpose for the subscriber
 
People joined your newsletter to stay up to date and learn things from you so make sure that you include that in your newsletter. This may include helpful articles from your blog, product advice or promotions, useful infographics made on Canva, Youtube videos that are relevant, and any upcoming events that you have.
 
Promotional ideas
 
Your newsletter is a way to communicate with your customers and build a relationship, so you don’t want to fill your newsletter with promotional material. However, once in a while it’s okay to add a special coupon, mention a new product launch or refer-a-friend promotion:
 

Final thoughts

 
To get a format of how the newsletter is done effectively you can download my Formula of a Newsletter Cheatsheet which is free and inside your Marketing Planner is the Newsletter template ready for you to create your own newsletters.
 
In conclusion, when you are putting together your newsletter, make sure you are not using it just for selling something, but you are educating, empowering, and engaging your people to stay connected and continue to be on your list.
 
Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business.
 

Highlights:

[0:00] Introduction
[0:20] What is the Formula of a Newsletter?
[0:35] Downloadable cheatsheet
[0:45] Getting your ducks in a row
[0:55] Mailing platform
[1:15] Set your lists
[1:48] Segmented lists
[2:25] The Formula of a Newsletter components
[3:20] Content that has a purpose for your subscriber
[3:55] Promotional ideas for newsletter subscribers
[4:05] Format for your newsletter
[4:45] The goal of your newsletter
[4:57] Newsletter template in your Marketing Planner

Resources Mentioned in the Podcast:

 

Sponsored Content: This post is sponsored content and the placement has been paid for or contains affiliate links. For full information, see our terms of use

More Marketing Tips Available in The Marketing Circle

I love working with Business Owners just like you to help them take their ideas to Market in the Marketing Circle.

We are a community that works together and supports each other. The Marketing Circle is my inner circle community where you get to work with me on all things marketing in a group environment.

Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.

We will explore all things marketing, from demystifying the marketing world to blogging, working with media, email marketing, social media, and more.

As a Marketing Circle Member, you will also be the first in the know about trends, tools and changes in the world of marketing as we discover them.

0 Comments

Submit a Comment

Your email address will not be published.

Grammarly Writing Support
0:00
0:00
Grammarly Writing Support

Upcoming Events

Working with Affiliates to Market Your Course Challenge

Working with Affiliates to Market Your Course Challenge

Want to work with affiliates to make course sales? Then …
What Makes a Great Lead Magnet

What Makes a Great Lead Magnet

Thinking of creating a lead magnet? Then this training session …
How to be more persuasive and influential in your Zoom meetings and online

How to be more persuasive and influential in your Zoom meetings and online

Ask our expert Alfred Poor for tips on How to …
Build a Digital Workbook for your Online Course with Wobo

Build a Digital Workbook for your Online Course with Wobo

Interactive workbooks are key to student engagement, in this Course …
Monetise Your Knowledge

Monetise Your Knowledge

In this Skills Webinar, Linda Reed-Evener looks at how you …

The Marketing Circle is my inner circle where Marketing is our focus.

We have a Facebook group, Marketing Courses you can take at your own pace.

We meet twice a month online for Marketing How To and Q&A sessions

You may also like…

What are the Benefits of Running a FREE Webinar?

What are the Benefits of Running a FREE Webinar?

Running a free webinar is all about the exchange, the exchange of information where people give you an email address and they register to attend that webinar.

Offering free webinars allows you to grow your business and foster relationships between your brand and customers. When your reach more people through a webinar, you’ll get more leads.

Tips to Help You Get Results on Social Media

Tips to Help You Get Results on Social Media

There’s an expectation now that business owners are connecting with their customers on social media. But as a business owner, there are so many things that you’ve got to do alongside marketing your business. Sometimes you can be left thinking, is social media actually worth it?

Your posts, if created in the right way, can help you build brand awareness, promote your products and services, and make sure that you’re connecting with your customers in the right methods.

10 Small Business Marketing Tips To Help You Grow Your Business

10 Small Business Marketing Tips To Help You Grow Your Business

Business growth is an ongoing process that requires patience, consistency, and strategy. There’s no surefire formula for instant success, but you can boost your business with proven marketing tips to reach growth milestones that can catapult your business to success.

Pin It on Pinterest

Share This