Tips from Me

Marketing, Ideas & Course Creation Tips

Sharing my knowledge is a passion of mine. I really love it. Tips from Me is full of tips from my blog, podcasts and video series. Here you will find Talk Podcast Episodes, 5 Minute Marketing Tips, Ask Linda Videos, Marketing with Impact, and Marketing from your Mobile Phone PLUS more.

Grow Your Audience Through Blogging

Grow Your Audience Through Blogging

One of my favourite techniques when it comes to Education Marketing is using blogging. The wonderful thing about blogging is that it allows us to educate our audience through different mediums. We can use video, podcasts and show notes, infographics, and of course, the written word.

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The Power of Hashtags on Social Media

The Power of Hashtags on Social Media

A hashtag or the hash symbol “#” has become an integral part of social media. A hashtag is a label for content on similar topics. It helps others who are interested in a certain topic quickly find content on that same topic.

Hashtags have been primarily used for big news stories helping people find them easily. However, small business marketers have also cracked the code and figured out inventive ways to use hashtags.

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Evergreen Content Ideas for Your Business

Evergreen Content Ideas for Your Business

As a marketing strategist, evergreen content is one of my favorite topics when it comes to creating content. The power of evergreen content plays a key role for your business. It helps your marketing, promotions, social media, video, and other essential aspects where content is important for growth in your business.

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Tools to help you manage Your Brand on Social Media

Tools to help you manage Your Brand on Social Media

Social media is essential to every business, but from creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the tasks business owners need to do on a daily basis.
Thankfully, there are a bunch of awesome social media management tools available to help. It is important that we use these tools to make the most of our time, our presence, and our brand on social media.

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The value of course creation in marketing

The value of course creation in marketing

Educating your market is a highly effective way of illustrating your expertise and this style of marketing also extends to courses you can offer your audience. Course Creation allows your audience to come away with unique skills and insight that you as an expert can...

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Ask Linda: What do I review in a Website Review?

Ask Linda: What do I review in a Website Review?

Websites are a great marketing tool, but they are not a set and forget item in our marketing arsenal. Our websites are a fluid, growing and changing element that need reviews on a regular basis which is what lead to this question I am answering in this Ask Linda Episode; What do I review in a Website Review?

Your website is an important part of your marketing tools within your business. More than just an online business card, your website gives your customers a chance to research you and further cement the “Know, Like and Trust” feelings for your business.

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Creating marketing consistency

Creating marketing consistency

In marketing, this consistency is critical to creating a brand, building an audience and then engaging them.

It allows your brand to be known and recognised, helps you create a content framework and most importantly, ensures you remain engaged with the people who ‘show up’ as your followers to learn more about what you do.

So let’s examine eight marketing areas where consistency helps create a recognisable message and brand.

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How to Make Your Seasonal Content Evergreen

How to Make Your Seasonal Content Evergreen

Seasonal marketing is an effective way to promote your business. This is the time you can do something special with your clients or customers like offer discounts and prizes. You can make it fun like World Coffee Day or informational during Tax Season.

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A 5 Step Formula For Creating Social Media Content

A 5 Step Formula For Creating Social Media Content

Social media marketing seems easy, right? Post a few comments, whip up a blog, launch a quick Facebook page. But as with any good marketing it’s not just about being seen, but where, when and in what light.
Most importantly it’s about keeping people coming back for more real insights into what you do and what you offer. It’s about offering real value to people. And make no mistake, the key to keeping your audience engaged is creating great social media content.

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Repurposing: Turning Old Content into New Content

Repurposing: Turning Old Content into New Content

So in this episode of Talk, we are going to look at one of my favourite content creating hacks/processes repurposing content and turning the old into new.

Repurposing content is an approach that takes existing, published content from your library, and puts a new spin on it by refreshing, remixing, updating, and/or creating something totally new and wonderfully different from it.

By breathing new life into your old content, you can maximise the investments you’ve already made previously, and also give it some much-needed visibility. This is good for your website, social channels, and other assets.

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Making the most of Facebook Groups for your Business

Making the most of Facebook Groups for your Business

Facebook groups are a great way to network and grow your business online. They are often run by members of the group community who give up their time to assist other group members converse, share interests and connect. They also have the power to place you as a go-to...

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