The Formula of a Newsletter & Ideas you can share in yours

Newsletters are a great way to engage those email subscribers you have attracted after they have opted in and get value from the content you share. 
One of the questions I am often asked is how often and how much should I put in a newsletter so let’s explore the formula of a newsletter. 
How often is up to you, but weekly, fortnightly or monthly are the standard options.

Before we even start the campaign we will be prompted to come up with a few things:

  1. The subject line: It needs to be catchy and sum up the content so the reader will be intrigued to open it.
  2. The Sender Name and email details – try to keep this inline with where they signed up.

Then we head into formating the Newsletter Content itself.

The Header: Your Brand and the Title 

The header portion of the newsletter appears prominently on the front page, generally on the top or vertically along the side. The header should include the name of the newsletter, the date and a tagline (e.g. “the newsletter for ‘x’ organization”)
The header should have a larger font than the rest of the lettering in the newsletter, and its font, size and style should remain consistent throughout the newsletter’s run.

An Introduction to the Newsletter:

This is a note from you to your readers about what has been happening in the past Week/Month etc since you last touched base. Use this section to tell your story so they can engage with you and your business.
Also introduce the topic of the newsletter and why you have selected the content to go in it.

Content that has a purpose for the subscriber:

People joined your newsletter to stay up to date and learn things from you so make sure that you include that in your newsletter, useful and helpful content they can engage with. Some ideas include:
How-to articles
Create content that’s relevant to your audience that helps them accomplish something with step-by-step instructions. For example, a furniture store can offer an article about how to remove pet stains from furniture.
Product maintenance advice
Does your product require maintenance? If so, provide maintenance tips in your newsletter.
Top 10 lists
Top 10 lists are popular because they’re easy to read. Create a list of valuable tips, most popular articles on your blog or money-saving ideas that refer to your business.
Add an infographic
Use a tool like Canva to create a cool infographic for your newsletter. Turn your year-end sales numbers into a cool chart, or provide customer satisfaction ratings and comments in a visual way.
Blog Post Roundup
Create a post that offers a roundup of your company’s best blog topics or most popular social posts. It’s a great way to repackage content that already exists.
Customer reviews
Collect a few customer reviews on a specific product and share them in your newsletter. Start out by explaining the product, offer a picture of it and show subscribers what others are saying about it.
Answers to FAQ and Client Questions 
If there has been a question popping up alot answer it. Chances are if one or two of your people are wondering there will be a few more.

Promotional ideas:

Your newsletter is a way to communicate with your customers and build a relationship, so you don’t want to fill your newsletter with promotional material. However, once in a while it’s okay to add these ideas:
 A special coupon
Offer a coupon just to your newsletter readers. Provide a coupon code to use online, or a printable coupon that can be used in-store.
Mention a new product launch
When you have a new product coming in, tell your customers about it. Build the hype by providing availability, release dates and options like sizes and colors that are available.
Below is a format we use when planning newsletters with clients:

Title:
Tagline:
Introduction:
Product/Webinar/Program/Event to be featured with intro
Featured Blog Post:
Product Two
Tip One
Product Three
Blog Post Two
Tip Two (can be video
Quote from Inspiration Gallery One
Quote from Inspiration Gallery Two

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

The Marketing Circle is my inner circle where Marketing is our focus.

We have a Facebook group, Marketing Courses you can take at your own pace.

We meet twice a month online for Marketing How To and Q&A sessions

You may also like…

Creating Content for Facebook

Creating Content for Facebook

Just as email marketing differs from TV advertising, which is different again to a magazine ads, Facebook is a platform where a unique marketing technique should be applied to engaging in a conversation with your customer.

How to Market a Business with Little or no Budget

How to Market a Business with Little or no Budget

I remember those start-up days of each of our businesses fondly as the idea grew from a seed and came to life and each time we launch a new venture I am reminded what it is like to Market a Business with Little or no Budget.
Starting in business is a very exciting time, especially if it is your venture into entrepreneurship.
Along with starting your business comes costs, and while we would all love to have the marketing budget of a Fortune 500 company, sadly that is rarely the case and most of us begin to Market a Business with Little or no Budget.

Do I have to Be The Face of My Business?

Do I have to Be The Face of My Business?

Do I have to put my face out there and be the face of my business? is a question that most business owners will ask themselves and one that I get asked as a marketing and ideas strategist regularly.
The Answer is YES and let me explain WHY.
Being the face of your brand allows you to build that connection with your audience; it makes your brand more familiar, approachable, and authentic. If you are able to control your brand’s image and the narrative around your story, that puts you in an incredibly powerful position to connect and attract the right people you want to work with.
We have are great at coming up with plenty of reasons not to: your hair isn’t looking great, you’ve had a bad night, it’s a stressful time, but it is these things that connect you to your audience.

Pin It on Pinterest

Share This