Business growth is an ongoing process that requires patience, consistency, and strategy. There’s no surefire formula for instant success, but you can boost your business with proven marketing tips to reach growth milestones that can catapult your business to success.
If you’re looking to grow your small business, then you’re in luck! Here are 10 small business marketing tips that will help you get started. By following these simple steps, you’ll be on your way to success.
These marketing tips are some of the strategies I have used to grow the companies I lead at Enever Group as well as those of my clients. So why not give them a try? You never know – they might just work wonders for your business!
10 Marketing Tips to Grow Your Business:
Create a marketing plan
Everything starts with a great plan. So when we’re starting to create our marketing, we need to plan out what our campaigns and activities are going to look like and how they are going to be published.
Take a look at the next twelve months and start to plan out what you’re going to share. This is where our marketing planner comes in handy. Look at the theme of each month, then plan out your newsletter, podcast, blog post, and social media tips that you can share around those themes.
If you break it down to themes for each month, then creating the content is not going to be so overwhelming.
Use social media to your advantage
There is an amazing audience in front of social media and quite often now a bigger audience than the general media is because most people are accessing multiple social channels from their devices on a daily basis.
We want to be able to tap into that. Look at where our audience is hanging out. Look at the demographics of each of the social channels if it matches your audience. And then make sure that we secure our social media real estate.
When we start to put our marketing plan, we’re also going to build our presence on each one of those platforms.
Create engaging evergreen content
Unless your business is all about running new workshops each and every month, chances are your content can be shared over and over again. So make sure that you create good, engaging evergreen content.
These are things like your top tips, your how-to’s, videos, and social posts that can be repurposed and can go out again and again. The advantage of having good evergreen content means that you can keep sharing content even when you don’t have time to market.
We use an amazing tool called MeetEdgar that allows us to schedule evergreen content that can go out on autopilot.
Publish useful content on your website
As you’re creating content like blog posts, podcasts, articles, or ebooks, make sure that these are published on your website.
Make sure you are creating content for every video and podcast that goes out and that everything you put out on the web goes back to your website. This way, your website is not only getting updated but it’s also getting ranked for keywords from that content.
Invest time in SEO
Eventually you might need an SEO strategy, but right now, make sure you’re investing your time in SEO. You’re selecting a keyword for your blog post. You’re making sure that you make the most of that keyword. You’ve optimized it.
Target the right audience
Make sure you’re talking to your ideal client, to the customer that is going to be working for you. You don’t want to be talking to everyone. You want to be talking to the people who are going to buy from you and work with you. Target the people who are going to be engaged in the content you create and will see the value of it.
Get involved in online communities
Get involved in online communities that have your audience. Talk to them and make sure that you are educating your market. Share your tips and knowledge, and in the process, this allows people to see you as an expert. Sharing knowledge allows you to build that “know, like and trust” factor that people want.
Don’t forget your offline communities too
You want to make sure that you delve into your offline communities as well. Networking with people will allow them to see the face of your business. Get out there and network where you possibly can. Who knows, you might be able to get some guest speaking opportunities which will help you build your profile even further.
Make use of e-mail marketing
We own two things on the Internet. One is our website and the other one is our email list, so make the most of it. Make sure that you are putting into your marketing plan the opportunity to have really good lead magnets and opt-in.
Nurture people through good, strong nurture sequences through their e-mail. Make sure you’re sending out a good newsletter on a regular basis, updating people on the stuff that you have.
Track your results, review, and re-test your strategy
Quite often people come to me for marketing help and they say things are not working, but they’re not tracking the results of the thing that they’ve put out on their websites.
Make sure you’ve got Google Analytics installed and you’re checking where your traffic is coming from. Make sure you’re looking at the insights on your Facebook, YouTube, and other social posts. Check the time when you are delivering your content making sure your audience is present.
And if anything is not working, then tweak it. If you’re not getting the right results, then change the message and adjust.
[0:30] Ten marketing tips and ideas to grow your business
[0:50] Create a marketing plan
[1:20] Use social media to your advantage
[1:58] Create engaging evergreen content
[2:52] Publish useful content on your website
[3:30] Invest time in SEO
[4:10] Target the right audience
[4:30] Get involved in online communities
[5:00] Don’t forget your offline communities too
[5:20] Make use of e-mail marketing
[5:50] Track your results, review, and re-test your strategy
[6:52] Thank you for listening and subscribe to the Talk Podcast
Resources Mentioned in the Podcast:
More Marketing Tips Available in The Marketing Circle
Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.
We will explore all things marketing, from demystifying the marketing world, to blogging, working with media, email marketing, social media, and more.
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Ideas and Marketing Strategist Linda Reed-Enever