PR, Marketing, Social Media and Small Busines Talk
Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing
Trust me, you’re gonna need help, and the answers might not be on Google. This is why joining communities and groups is so important. It’s a circle of support where you can give and get help.
How do you continue marketing when you’re already fully booked? After all, you don’t stop needing more clients, you need to keep marketing so you can keep growing.
Marketing, advertising and PR are three of the most effective tools to help your business really take off. All of them get you in front of your target audiences.
You’ve written a book. Congratulations! That’s quite an achievement. But now what? This is perhaps the top question clients ask me. It’s often what makes them join Business Business Business.
Think of bite-sized content as snackable content, something your audience can interact with quickly and still come away with something truly valuable.
Should you really put your face out there? Do you absolutely have to appear on your marketing videos? YES. Why? Because your clients are people, and people connect with people.
Your Facebook Group can be one of your favorite spaces, too. It is for me! When we talk about Facebook engagement, we usually think of groups and community pages, because this is where you can really connect with your people.
Are your posts getting marked as spam? Do you get blocked from groups? It’s frustrating when Facebook stops you from engaging with your communities or getting on with your marketing campaigns.
You’re launching a project and you’re super excited about it because you’ve gone to great lengths to create the best landing page and even free stuff (lead magnets) for the signups.
Now all you need to do is actually send people to that landing page so you can convince them to sign up. Otherwise, all your effort is just wasted.
It seems a smart move to be everywhere, and that does work. To an extent. You do want to be seen and push and reuse your content as much as you could. But there’s a caveat: be everywhere, sure, as long as your audience is there.
That means you don’t have to be on Pinterest just because it’s hot. If your audience isn’t there, that’s just a waste of time and resources. So do your research. And don’t just ride assumptions.
The Facebook Algorithm is something that may elude and confuse most business owners and sometimes we see experts showing us tips and tricks to beat the algorithm. The one thing I can tell you in 20-plus years of marketing is, you can’t beat the algorithm but you can work with it. And when it comes to the four ranking factors Facebook have been prioritising for a while now – recency, popularity, content type, and relationship – it means for businesses we need to do one thing, share GOOD content that our audience relates with.
Earning media attention is one of the best forms of word of mouth marketing you can attract, as it is someone else saying your story is worthy to share. One of my favourite ways to brainstorm ideas is the use of the work-out-loud technique which we will explore in this episode of Talk.