Working with the Facebook algorithm in 2021

The Facebook Algorithm is something that may elude and confuse most business owners and sometimes we see experts showing us tips and tricks to beat the algorithm. The one thing I can tell you in 20-plus years of marketing is, you can’t beat the algorithm but you can work with it.

And when it comes to the four ranking factors Facebook have been prioritising for a while now – recency, popularity, content type, and relationship – it means for businesses we need to do one thing, share GOOD content that our audience relates with.

How Facebook is ranking Posts:

Facebook ranks the posts that appear in our newsfeeds through machine learning known as the algorithm, to show us the content it thinks we will most likely engage with next, which is natural and smart when you think about it. Facebook is a social network; comments, likes and engagements keep us on the platform socialising.

It is not new. Facebook has been sharing with us for a while now that the content that works best is content that creates conversation and engagement.

In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.

The signals are nothing new when it comes to marketing and social media, but 2021 is certainly the year to make sure your content is engaging and consistent.


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