So we are delving into the world of what I like to call marketing trees today, and I like to look at marketing as a marketing tree rather than a final for a number of reasons. I think of funnels, you know, and I can’t get the visual out of my head about pushing people down and forcing them down through something. And I would much rather empower our people.
And I’ll explain to you about why we like that within trees within that process.
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