Tools to help you manage Your Brand on Social Media

Social media is essential to every business, but from creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the tasks business owners need to do on a daily basis.

Thankfully, there are a bunch of awesome social media management tools available to help. It is important that we use these tools to make the most of our time, our presence, and our brand on social media.

With so many great social media management tools out there, we thought it would be great to showcase some of the top ones to help you pick what’s best for your business.

So here is a list of tools for you to explore to manage your brand on social media. These tools can streamline your workflows, help you save time, and even ensure your content reaches the right audience.

Please keep in mind that we may receive commissions when you click on our links and make purchases. However, this does not impact our recommendations. We try our best to keep things fair and balanced in order to help you make the best choices.

Programing and Sharing Tools:

MeetEdgar: MeetEdgar automatically builds a library of every social post you upload, so you can share the best ones again and again over time. Edgar was specifically built for smaller, agile companies and entrepreneurial ventures. This isn’t an enterprise-level tool, but you get every single feature when you sign up, and a streamlined interface that makes scheduling easy.

MeetEdgar is a great tool to maximise all your evergreen content. You can also upload and edit in bulk, and create a library of saved updates from almost any source.

Missinglettr: Missinglettr is a must-have in my toolkit. For us, it takes the posts we publish on Business Business Business, The Course Creators Circle, my blog, and other sites we have, and creates tweets from them that we can share throughout the year.

Missinglettr takes the blog that we have just written and creates strategic, automatic social media campaigns that drive traffic for an entire year, leaving you to focus on writing and business.

They also have a cool section called curate that allows you to submit posts for others to share.

Video Tools:

Animoto: Create powerful, professional marketing videos with Animoto’s incredibly simple video editor.

You don’t need a design degree or heaps of technical skills to create videos. Follow the steps in the Animoto builder and you are ready to create your video in the Cloud.

Lumen5: Lumen5 takes your blog posts and turns the key messages into videos you can share on social media. Not only does the platform offer tools to create a video, it takes it a step further to supply you with all the resources needed to produce share worthy videos. This one has been in my toolkit ever since I started making videos as it saves me so much time making captions and transcribing my videos. And let’s face it, while I love the filming, editing, and uploading of the video, captioning is not my thing. If it was not for a service like Rev, I might just leave it! (There I said it!)

WeVideo: WeVideo is an online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere. Advanced video editing features are made easy through a simple interface. You don’t need to be a pro to create great movies.

VidIQ: VidIQ is designed to boost your YouTube views with free insights and guidance to keep your YouTube channel growing. Track and compare your performance in real time so you never miss an opportunity to get more views and make money from your videos.

Screencastify: At the click of a button, you can record your Chrome tab, webcam and/or desktop screen. Easily create video recordings for video lesson tutorials, presentations, coaching, role-playing training, or just about anything else that happens through a computer. Include your webcam for a personal touch. 

Image Tools:

Canva: Canva makes design fun, simple and easy. They have opened up design to the average user with great tools, easy-to-follow templates and customising tools. The more you use it, the more creative you will become.

Wordswag:  Wordswag lets you create a lot of memes within your groups. It allows you to create beautiful custom text layouts with images that would normally take minutes—even hours with just a tap.

Photofy: Photofy knows your photos are an extension of you, and with the free photo-enhancement app, adding your personal touch has never been easier. Choose between thousands of professionally designed typography, graphics, stickers, and frames. In a few seconds you can transform your ordinary photos into instant works of art and expression, and share them with the world.

Pixabay: Select from thousands of free images and videos you can use anywhere. All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty-free for anything you like, even in commercial applications.  

Repurposing Content Tools: Repurpose is a pretty cool way to reshare videos. It’s fully automated (set it and forget it) and works with audio podcasts to YouTube and Facebook, audio podcasts to SoundCloud, Facebook Live to YouTube and more.

Simple Social Press: Takes your Facebook Live videos and publishes them, comments and all, on your blog.   Simple Social Press helps you grow your audience (and build your email list) by automatically re-purposing your Facebook Live videos as content on your website.

Simple Podcast Press: This one is awesome for Podcasters. If you use Libsyn, SoundCloud, Spreaker, PodBean, Buzzsprout, Blog Talk Radio, or any other podcast host to generate your podcast feed, get ready for full website publishing automation. In seconds, it will create a unique page for each of your podcast episodes and automatically add a mobile-friendly player along with the full description and images from your podcast feed.

Simple Video Press: Simple Video Press will instantly create a new video blog post each time you upload a video to YouTube.

Keeping track of your business and contacts:


Salesflare: Salesflare is an intelligent CRM and email outreach platform used by thousands of small and medium-sized B2B businesses, who want to sell more with less work. Salesflare’s customers use its CRM primarily to generate and follow-up leads at scale, assisted by its sales tracking and automation features. It has built-in email tracking, capabilities for sending personal emails at scale, lead scoring, social integrations, sales analytics, and an automated address book.

Clickup: ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. Features include communication and collaboration tools, task assignments and statuses, alerts and a task toolbar. 

If you would like to learn and explore some of these tools further, checkout the The Marketing Circle

Some of the links in this post are to our affiliate partners and we like the product so much we partnered with them. It does not affect my recommendation of the tool all views in the post are my own and genuine.

More Marketing Tips Available in The Marketing Circle

I love working with Business Owners just like you to help them take their ideas to Market in the Marketing Circle.

We are a community that works together and supports each other. The Marketing Circle is my inner circle community where you get to work with me on all things marketing in a group environment.

Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.

We will explore all things marketing, from demystifying the marketing world to blogging, working with media, email marketing, social media, and more.

As a Marketing Circle Member, you will also be the first in the know about trends, tools and changes in the world of marketing as we discover them.


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