Tips to Help You Get Results on Social Media

Social media is a powerful tool for businesses of all sizes. It can be a great way to connect with customers, build brand awareness, and promote your products or services. But if your posts are not effective, then you can be left wondering what am I doing.

Gone are the days when we actually have to pay a newspaper or advertising agency to promote our business. Social media puts that right within our hands.

There’s an expectation now that business owners are connecting with their customers on social media. But as a business owner, there are so many things that you’ve got to do alongside marketing your business. Sometimes you can be left thinking, is social media actually worth it?

Your posts, if created in the right way, can help you build brand awareness, promote your products and services, and make sure that you’re connecting with your customers in the right methods.

Here are some tips to help you get results on social media:

Choose the right platforms

Make sure that you have your social media handles and profiles.

Talk to the people you already work with, and find out where they hang out. Talk to your prospective customers, and find out where they hang out. And then have a look at your competitors, what social platforms are they using and what is working for them.

The idea is that being on the right platform is half the battle when it comes to getting engagement.

Write for your audience not for you

It is so easy for business owners to want to write for themselves. We are not our clients. We are not the person who is going to be looking at buying our product or service. So we need to write for our audience. We need to motivate them. We need to talk about the pain points. We need to share ideas that will inspire and engage them.

Use visuals and brand your posts

Use visuals and images. Use photos of your face to create that human-to-human connection through the screen. All the algorithms love a face because it’s a human connection and it’s also what people stop and they look at. So when you are using visuals, make sure you’re connecting with emotion.

Brand your posts so that people recognize them. You can use tools like Canva to make some really good branded visuals.

Use video to educate and inspire your audience

The journey of social media isn’t sell, sell, sell. If you can educate your audience on how to use your product or inspire them with a top tip or give them a mini win that allows them to take an action and see some results, then that’s going to really help your people.

Make sure that when you are using video, you are putting in your descriptions, explaining what’s in the video and catering to all the learning styles by putting a transcript or show notes.

Use relevant hashtags

Hashtags link things together in social media so they become this little web link. the secret to hashtags is to do a little bit of research. Go to places like Display Purposes and see what hashtags are relevant to your industry.

When you start to put content together, start to look at the right keywords and the right hashtags so you can increase your chances of being found within the search.

Share your content

Sharing your content allows people to find more about you and takes them to your website. The aim of social media is to connect with your audience online. But connecting with them offline as well through opt-ins and lead magnets.

Get the timing right

Make sure you are using your insights. Find out when your audience is online and deliver your message on social media at that time when your people are present and most likely to see your posts.

You can do that by using a social scheduling platform like MeetEdgar or Missinglettr to help you schedule your posts on your social channels.

Final takeaway

Social media is a great way for us to promote our business. Start building your presence profile by profile and remember to continually review your insights and work out what types of posts are working for you and create more of those.

Highlights:

[0:00] Introduction
[0:30] Tips that will help you get results on social media
[0:46] Most people expect a social presence
[1:20] Choose the right platforms
[1:50] Write for your audience not for you
[2:25] Use visuals and brand your posts
[3:10] Use video to educate and inspire your audience
[3:55] Use relevant hashtags
[4:22] Share your content
[4:45] Get the timing right
[5:15] Social media is a great way to promote our business
[5:45] Thank you for listening and please subscribe to the
Talk Podcast

Resources Mentioned in the Podcast: 

 

Sponsored Content: This post is sponsored content and the placement has been paid for or contains affiliate links. For full information, see our terms of use

More Marketing Tips Available in The Marketing Circle

I love working with Business Owners just like you to help them take their ideas to Market in the Marketing Circle.

We are a community that works together and supports each other. The Marketing Circle is my inner circle community where you get to work with me on all things marketing in a group environment.

Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.

We will explore all things marketing, from demystifying the marketing world to blogging, working with media, email marketing, social media, and more.

As a Marketing Circle Member, you will also be the first in the know about trends, tools and changes in the world of marketing as we discover them.

0 Comments

Submit a Comment

Your email address will not be published.

Grammarly Writing Support
0:00
0:00

Upcoming Events

Working with Affiliates to Market Your Course Challenge

Working with Affiliates to Market Your Course Challenge

Want to work with affiliates to make course sales? Then …
What Makes a Great Lead Magnet

What Makes a Great Lead Magnet

Thinking of creating a lead magnet? Then this training session …
Build a Digital Workbook for your Online Course with Wobo

Build a Digital Workbook for your Online Course with Wobo

Interactive workbooks are key to student engagement, in this Course …
Monetise Your Knowledge

Monetise Your Knowledge

In this Skills Webinar, Linda Reed-Evener looks at how you …
2022 Small Business Skills Summit – 30 Experts over 30 days

2022 Small Business Skills Summit – 30 Experts over 30 days

The Small Business Skills Summit is bringing to you 30 …

The Marketing Circle is my inner circle where Marketing is our focus.

We have a Facebook group, Marketing Courses you can take at your own pace.

We meet twice a month online for Marketing How To and Q&A sessions

You may also like…

What are the Benefits of Running a FREE Webinar?

What are the Benefits of Running a FREE Webinar?

Running a free webinar is all about the exchange, the exchange of information where people give you an email address and they register to attend that webinar.

Offering free webinars allows you to grow your business and foster relationships between your brand and customers. When your reach more people through a webinar, you’ll get more leads.

10 Small Business Marketing Tips To Help You Grow Your Business

10 Small Business Marketing Tips To Help You Grow Your Business

Business growth is an ongoing process that requires patience, consistency, and strategy. There’s no surefire formula for instant success, but you can boost your business with proven marketing tips to reach growth milestones that can catapult your business to success.

Marketing When You Don’t Feel Like It

Marketing When You Don’t Feel Like It

Marketing for your business is an ongoing task. You do it consistently to get the results you need to put your business on track to where you want it to be. There is no way around it.

Pin It on Pinterest

Share This