The Marketer’s Toolkit is a list of chosen and tested platforms that we use and recommend across the brands here at Enever Group and those of our clients.
In Marketing, having the right tools makes a big difference and this list provides you with tried and tested tools to set up your own marketing toolkit.
The Marketer’s Toolkit is created by Linda, and these are the tools that our team use when working on the projects we run so you can trust that we like and love them!
Linda also teaches these tools in The Marketing Circle and the AI Async and Automation Hub
Planning
ClickUp
What it does:
ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. It includes communication and collaboration tools, task assignments and statuses, alerts and a task toolbar.
Why we love it:
ClickUp is a very powerful tool that allows me and my team to plan and track tasks, brainstorm ideas, create documentation, share projects with clients, and many more features that we are still discovering every day.
The Marketing Planner
What it does:
The Marketing Planner is designed to help you plan out and execute your marketing activities for the year. It is an intuitive tool that puts all of your marketing goals and strategies in one place and aligns all your marketing projects and tasks.
Why we love it:
With planning sheets and how-to guides, The Marketing Planner is all you need to start creating your own marketing and content plan—from setting goals and topics to easy-to-implement and actionable steps.
Answer The Public
What it does:
AnswerThePublic is a consumer insight tool that combines the suggested searches from search engines like Google and visualises them in a search cloud. Organised in categories such as what, where and why, these provide an overview of the questions people are typing into search engines from their various devices.
Why we love it:
AnswerThePublic provides invaluable insight for marketers and course creators alike. The search results generated allow you to get to know your audience and understand what keeps them up at night, help you target your keyword research, help you optimise for key phrases, and help you find and discover topics for course creation.
Copywriting
Bramework
What it does:
Bramework is an AI-powered writing assistant that helps you write engaging, SEO-friendly, long-form content and blog posts that convert easily. With Bramework, you can write blog posts in half the time by inputting some keyword information and letting the writing assistant take care of the rest.
Why we love it:
Bramework has great features which are all extremely easy to use. There’s the option for creating full blogs or paragraphs (great for breaking that writer’s block), as well as ideas for blog titles and outlines.
ChatGPT
What it does:
ChatGPT is a large language model chatbot developed by OpenAI. It has a remarkable ability to interact in conversational dialogue form and provide responses that can appear surprisingly human.
Why we love it:
ChatGPT is the buzzword right now. The tool is literally a time saver. It helps you create content by asking it questions about your topic. You can ask it countless questions and will get an answer that’s intuitive and useful.
Frase
What it does:
Frase is a tool that helps you create SEO-optimised content by finding the right keywords and questions for your article. Frase is a very useful tool to help content marketers streamline the process of researching and creating content.
Why we love it:
Frase helps us identify the best topics for our content by looking at the top search results for your targeted keywords. Frase enables us to create better content, faster by focusing on the topics that matter to our audience.
Grammarly
What it does:
Grammarly provides real-time suggestions to improve your team’s writing instantly. It is the ultimate “writing assistant” that writers, course creators, and other professionals can use to proofread and edit their documents.
Why we love it:
Grammarly runs on your browser as an extension. It is available on the web and as a downloaded app on your desktop. As a plugin, it will check any page you are writing on, as long as it is compatible with Grammarly, so we can write better in seconds.
Pepper Content
What it does:
Pepper Content is a copywriting tool powered by artificial intelligence that helps you write better, and faster. It’s like having your own personal content-writing assistant!
Why we love it:
Pepper Content is a quick and easy way to generate content in minutes. The content writing engine is quite good, which understands the input text content and then generates new content based on this data. The interface is sleek and easy to use and it’s really affordable.
Rtyr
What it does:
Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost! Generate killer content, effortlessly from blogs to emails to ad copies, and auto-generate catchy, original, and high-converting copies in popular tones & languages in just a few seconds. Just pick a use case, enter some context, and boom…your copy is ready!
Why we love it:
Writing content, that once took hours now only takes us minutes and even seconds. We can write articles, captions, and other content in minutes and save many hours by using Rytr to find topics for blog posts and to write articles and descriptions.
Visual and Videos
Canva
What it does:
Canva makes design fun, simple, and easy. They have opened up design to the average user with great tools, easy-to-follow templates, and customising tools. The more you use it, the more creative you will become.
Why we love it:
Canva is full of features that can be found in more complex design software like background remover, filters and effects, photo editing, stock photography, and of course, about a trillion templates to get you started or to draw inspiration from. Canva lets you make professional-looking graphics without having to have a graphic design degree.
Descript
What it does:
Descript is a transcription management and video editing software that is designed for businesses in multiple industries, such as marketing, sales, user research, online learning, and customer support. It helps team members collaborate on projects, send feedback, create shared folders, add comments, and track document versions.
Why we love it:
Descript is a new kind of video editor that’s simple and easy to use. With a friendly interface and AI magic coming out of its ears, it powers videos, podcasts, and businesses. We love how easily it helps us edit videos and transcripts. It is straightforward to use and allows us to edit things quickly.
Designrr
What it does:
Designrr is a powerful content repurposing tool that not only creates ebooks but also blog posts, all from various different content sources. Ebooks are effective lead magnets, but creating an ebook has traditionally been a laborious task. Designrr changes that by providing an easy way for anyone to make an ebook.
Why we love it:
Designrr has saved us so much time in our business. We like to create blog posts and other articles and then repurpose them as PDFs to create workbooks, ebooks, and lead magnets, plus you can create these PDFs in a flipbook format, no technical skills necessary.
Animoto
What it does:
Animoto is an online, cloud-based video creation platform. It can be used to create videos, not only from video content, but also from photos. Animoto is a free and easy-to-use video maker that allows for the creation and sharing of videos online. Since it is cloud-based and browser-accessible, it works with nearly any device.
Why we love it:
The process of creating projects with Animoto isn’t too time-consuming. Animoto is a well-established platform that easily guides the user through the process, making it a welcome tool even for beginners.
InVideo
What it does:
InVideo is a do-it-yourself (DIY) video creation platform that enables users to turn their ideas into videos in real-time. It comes with thousands of custom-built templates, 1 million+ royalty-free images and video clips.
Why we love it:
You don’t have to have any video technical knowledge to create in InVideo they have the templates and formats all ready for you. It is perfect for making short promo videos or social media videos from scratch or using any of their templates. It is intuitive and very easy to use.
Lumen5
What it does:
Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. Lumen5 allows anyone without training or experience to easily create amazing videos in minutes.
Why we love it:
Lumen5 enables marketing teams to focus on the story and narrative while relying on our system to do the heavy lifting. We also get access to their built-in media library and get access to millions of stock footage, photos, and soundtracks.
Pictory
What it does:
Pictory uses AI to convert your long-form content into engaging, digestible videos that you can share across social media platforms. Create and edit professional-quality videos using text, no technical skills required or software to download.
Why we love it:
Pictory makes it extremely easy to take a blog post and turn it into a video. Nearly the entire process is automated with AI, making it a breeze. A video that used to take me 3 hours to complete now takes less than 30 minutes for the same thing!
WeVideo
What it does:
Wevideo is a cloud-based editing platform that allows users of all skill levels the opportunity to create professional-style videos, podcasts and more.
Why we love it:
Wevideo has excellent features. It is helpful that a project can be easily finished and uploaded to multiple platforms without having to wait around to be sure the task is completed. The extra imagery, video, text and sound is also a bonus.
OpusClip
What it does:
OpusClip is the #1 AI video clipping and editing tool that repurposes your long videos into viral short videos in one click.
Why we love it:
OpusClip lets you take your existing videos and clip them into short form videos with hooks in place for you. It allows you to repurpose your long form videos into multiple short form videos so you will have more content to use from.
Lead Generation
Tally.so
What it does:
Tally.so is a form builder that works like a doc and offers forms for free, without limits. It includes tons of free advanced features like collecting payments, calculations, form logic, and answer piping.
Why we love it:
Tally.so allows the free creation of unlimited forms. It is simple to use, as it requires no coding skills. Additionally, the free plan offers unlimited forms and responses, thank you page, and free integrations, making it easy to incorporate into your company website.
Interact Quiz Maker
What it does:
Interact Quiz Maker is a versatile lead-generation tool that allows users to create and customise interactive quizzes, assessments, and surveys. It provides a user-friendly interface with a wide range of templates and design options, enabling individuals and businesses to engage their audience through captivating and interactive quizzes.
Why we love it:
Interact Quiz Maker’s platform is intuitive and easy to use, guided by their extraordinary support. Users can create and publish their quizzes in no time. But what really impressed us was their AI integration to build quizzes. The AI feature can build an entire quiz for you, all you have to do is tweak the wording and inject your personal experiences and tone of voice.
Email Marketing
MailerLite
What it does:
MailerLite is an email marketing software that helps businesses and individuals create, automate, and send personalized email campaigns to their subscribers. It offers a user-friendly interface with a variety of features designed to streamline the email marketing process.
Why we love it:
MailerLite is an email marketing service, with much more punch than just email blast software. At a very affordable price, you can create email campaigns, automate emails, build landing pages, and much more.
WiseStamp
What it does:
WiseStamp offers a wholly web-based creation and management platform for implementing professional email signatures. It allows individuals, freelancers and businesses of all scales and types to effectively brand, promote and consistently market their contact information, services and social presence within every email sent.
Why we love it:
WiseStamp is a must-have for email branding and marketing. Wisestamp allows you to create a professional email signature, add your social networks and profiles, add your logo and contact details, share your latest status, and add a disclaimer and call to action to promote your course.
Audio
Disctopia
What it does:
Disctopia is a streaming platform and podcast hosting company dedicated to curated artists, podcasters, and content creators, providing enterprise content delivery and over 50 integrations.
Why we love it:
With more features and flexibility than any other podcast hosting platform, Disctopia gives podcasters the most power. Choose which podcasts to make available for streaming and which to make exclusive to subscribers. Add download options, distribution & merch, and your big dreams just got bigger. The possibilities are plentiful with Disctopia and entirely in your hands.
Krisp
What it does:
Krisp is an AI-powered noise-cancelling software for your microphone. Krisp’s purpose is to suppress background noise during calls and adds a virtual filter between your microphone and your calling app. Krisp acts as a “smart” layer between your device and any online communication solution to eliminate all background noise with a single click.
Why we love it:
Krisp does a great job blocking out background noise and ensuring that your calls/meeting attendants hear what they are supposed to hear and none of the background noise that they don’t need to hear (dogs barking, robotic vacuum running, wind, rain, etc.).
Social Media Marketing
LinkTube
What it does:
LinkTube is an awesomely-designed single URL which brings visibility for multiple links of your blogs, podcasts, YouTube videos, products and services along with all your social media handles. Linktube also provides deeper insights on the traffic you receive, along with views, clicks, and clickthrough rates.
Why we love it:
LinkTube is an amazing software that allows us to share multiple contents at one time. The best part is we can measure engagement for each link, video, and even for listed products.
Meet Edgar
What it does:
Meet Edgar simplifies authentic social media automation for entrepreneurs and creators. It builds a library of evergreen updates organised by category, so you control what types of content get shared and when.
Why we love it:
Meet Edgar automates most of our social post programming, so we simply set it up once and MeetEdgar keeps our social platforms active with posts even when we are busy and forget.
MeetEdgar offers a FREE 7-day trial to get you started.
Metricool
What it does:
Metricool is a powerful all-in-one social media, analytics and ads reporting tool for brands. You can schedule posts, find influencers to collaborate with, discover content to repost, set up ad campaigns and analyse your results in one unified dashboard.
Why we love it:
The analytics of Metricool are AMAZING. I’m getting more into using the competitor analysis tool too.
Missinglettr
What it does:
Missinglettr is an all-in-one social marketing platform that turns your content into engaging social media posts and helps you solve distribution by finding the best influencers in your niche.
Why we love it:
Missinglettr helps you schedule a year’s worth of engaging content within minutes and drive more traffic to your blog. Missinglettr diligently sits in the background, waiting for you to publish your next blog post.
Missinglettr extends a 50% off promo for any plan in the first 3 months.
Automation
Repurpose
What it does:
Repurpose is an easy-to-use automation platform that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.
Why we love it:
Repurpose is a pretty cool way to reshare videos. It’s fully automated (set it and forget it) and works with audio podcasts to YouTube and Facebook, audio podcasts to SoundCloud, Facebook Live to YouTube and more.
Simple Podcast Press
What it does:
Simple Podcast Press is a podcast player for WordPress, designed to grow your audience and build your list on autopilot.
Why we love it:
This one is awesome for Podcasters. If you use Libsyn, SoundCloud, Spreaker, PodBean, Buzzsprout, Blog Talk Radio, or any other podcast host to generate your podcast feed, get ready for full website publishing automation. In seconds, Simple Podcast Press will create a unique page for each of your podcast episodes and automatically add a mobile-friendly player along with the full description and images from your podcast feed.
Simple Social Press
What it does:
Simple Social Press is a WordPress plugin that can automatically publish your Facebook Lives and Facebook Videos to your WordPress site.
Why we love it:
Take your Facebook Live videos and publishes them, with comments and all, on your blog. Simple Social Press helps you grow your audience (and build your email list) by automatically re-purposing your Facebook Live videos as content on your website.
Optimisation
TubeBuddy
What it does:
TubeBuddy is a research and planning tool for YouTube creators. The software connects directly to your YouTube account to give you real-time suggestions on videos, keywords, ranking and just about everything you need to grow.
Why we love it:
Your best friend on the road to YouTube success. TubeBuddy is a free browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease. TubeBuddy is to make you and the rest of the YouTube Community a happier, more productive bunch.
Power up and do even more with a pro account with this one-month TubeBuddy pro trial.
Rank Math
What it does:
Rank Math is an SEO plugin for WordPress that makes it easy for anyone to optimise their content with built-in suggestions based on widely-accepted best practices. Just like WordPress made blogging easy, Rank Math has made doing SEO easy. With an intuitive layout and very-defined options, you will never be in a dilemma.
Why we love it:
Rank Math is our tool of choice when it comes to optimising our websites for SEO. It has an amazing suite of tools that allows us to accomplish all our SEO goals, and the user interface is super easy to follow.
VidIQ
What it does:
VidIQ is a powerful video tool designed to help YouTube creators find topics and keywords for their videos. The tool also has a robust YouTube SEO feature set that assists with creating SEO-friendly titles, descriptions and tags.
Why we love it:
VidIQ is designed to boost your YouTube views with free insights and guidance to keep your YouTube channel growing. Track and compare your performance in real-time so you never miss an opportunity to get more views and make money from your videos.
Tech Tools
Sony ZV-1 Camera
What it does:
The Sony ZV-1 is designed for casual videography with a selfie-friendly vari-angle LCD screen, body grip and a recording lamp. A directional 3-capsule mic with a windscreen picks up your voice clearly with less wind noise, and the Bokeh switch and Product Showcase Setting make videos more interesting with less effort.
Why we love it:
Capture your best look. No experience is necessary to capture great-looking videos. The Sony ZV-1 is designed to capture amazing videos of you and your world, without any tricky setup.
Rode Microphones
What it does:
Rode microphones are professional-grade wearable microphones designed for use in a wide range of applications. The 3.5mm TRS connector is designed to pair perfectly with most recording devices with a 3.5mm microphone input.
Why we love it:
Rode microphones are designed to perform excellently in any broadcast application like podcasting. They deliver crystal clear audio in all environments and are incredibly forgiving when it comes to placement on talent, allowing for greater flexibility in fast-paced situations.
Neewer 18″ LED Video Light Panel Lighting Kit
What it does:
With surface-mounted LED technology, the Neewer 18″ Led Video Light Panel Lighting Kit gives you high light output, low energy consumption, and soft lighting that’s easy on your eyes for photography, video shooting, and live streaming.
Why we love it:
These lights are amazing both for mobile use and in-studio use. I love how easy they were to set up. The brightness is incredible and has made a huge difference to my video quality.
Logitech C922 Pro Stream Webcam
What it does:
If you’re looking for a mid-price professional webcam for streaming, the Logitech C922 Pro HD Stream Webcam is the sweet spot among the company’s dozen offerings. Connect with superior clarity every time you go live on channels like Twitch and YouTube. Stream anything you want in your choice of Full 1080p at 30fps or hyperfast HD 720p at 60fps. Broadcast masterfully with reliable no-drop audio, autofocus, and a 78° diagonal field of view.
Why we love it:
The Logitech C922 Pro HD Stream Webcam is designed for serious streamers. It enables you to live-feed and records vibrant, true-to-life full HD video while capturing the most exciting details. This impressive webcam automatically adjusts to your lighting situation, even in low-lights, ensuring your viewers are always able to see you in a clear and crisp picture.
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