The Marketer’s Toolkit is the list of chosen and tested platforms that we use and recommend across the brands here at Enever Group and those of our clients.

In Marketing, having the right tools makes a big difference and this list provides you with tried and tested tools to set up your own marketing toolkit.

The Marketer’s Toolkit is created by myself, and these are the tools that my team and I use when working on the projects we run so you can trust that we like and love them!

 

Social Media Marketing

meetedgar

MeetEdgar

 

What it does:

MeetEdgar simplifies authentic social media automation for entrepreneurs and creators. It builds a  library of evergreen updates organised by category, so you control what types of content get shared and when.

Why we like it:

MeetEdgar automates most of our social post programming, so we simply set it up once and MeetEdgar keeps our social platforms active with posts even when we are busy and forget.

MeetEdgar offers a FREE 7-day trial to get you started.

LinkTube

 

What it does:

LinkTube is an awesomely-designed single URL which brings visibility for multiple links of your blogs, podcasts, YouTube videos, products and services along with all your social media handles. Linktube also provides deeper insights on the traffic you receive, along with views, clicks, and clickthrough rates

Why we like it:

LinkTube is an amazing software that allows us to share multiple contents at one time. The best part is we can measure engagement for each link, video, and even for listed products

linktube
missinglettr

MissingLettr

 

What it does:

Missinglettr is an all-in-one social marketing platform that turns your content into engaging social media posts and helps you solve distribution by finding the best influencers in your niche.

Why we love it:

Missinglettr helps you schedule a year’s worth of engaging content within minutes and drive more traffic to your blog. Missinglettr diligently sits in the background, waiting for you to publish your next blog post.

Missinglettr extends a 50% off promo for any plan in the first 3 months.

Visual and Videos

Canva

 

What it does:

Canva makes design fun, simple, and easy. They have opened up design to the average user with great tools, easy-to-follow templates, and customising tools. The more you use it, the more creative you will become.

Why we like it:

Canva is full of features that can be found in more complex design software like background remover, filters and effects, photo editing, stock photography, and of course, about a trillion templates to get you started or to draw inspiration from. Canva lets you make professional-looking graphics without having to have a graphic design degree.

canva
lumen5

Lumen5

 

What it does:

Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. Lumen5 allows anyone without training or experience to easily create amazing videos in minutes.

Why we like it:

Lumen5 enables marketing teams to focus on the story and narrative while relying on our system to do the heavy lifting. We also get access to their built-in media library and get access to millions of stock footage, photos, and soundtracks.

Animoto

 

What it does:

Animoto is an online, cloud-based video creation platform. It can be used to create videos, not only from video content, but also from photos. Animoto is a free and easy-to-use video maker that allows for the creation and sharing of videos online. Since it is cloud-based and browser-accessible, it works with nearly any device.

Why we like it:

The process of creating projects with Animoto isn’t too time-consuming. Animoto is a well-established platform that easily guides the user through the process, making it a welcome tool even for beginners.

animoto
pictory

Pictory

 

What it does:

Pictory uses AI to convert your long-form content into engaging, digestible videos that you can share across social media platforms. Create and edit professional-quality videos using text, no technical skills required or software to download.

Why we love it:

Pictory makes it extremely easy to take a blog post and turn it into a video. Nearly the entire process is automated with AI, making it a breeze. A video that used to take me 3 hours to complete now takes less than 30 minutes for the same thing!

Designrr

 

What it does:

Designrr is a powerful content repurposing tool that not only creates ebooks but also blog posts, all from various different content sources. Ebooks are effective lead magnets, but creating an ebook has traditionally been a laborious task. Designrr changes that by providing an easy way for anyone to make an ebook.

Why we like it:

Designrr has saved us so much time in our business. We like to create blog posts and other articles and then repurpose them as PDFs to create workbooks, ebooks, and lead magnets, plus you can create these PDFs in a flipbook format, no technical skills necessary.

designrr

Copywriting

answerthepublic

AnswerThePublic

 

What it does:

AnswerThePublic is a consumer insight tool that combines the suggested searches from search engines like Google and visualises them in a search cloud. Organised in categories such as what, where and why, these provide an overview of the questions people are typing into search engines from their various devices.

Why we like it:

AnswerThePublic provides invaluable insight for marketers and course creators alike. The search results generated allow you to get to know your audience and understand what keeps them up at night, help you target your keyword research, help you optimise for key phrases, and help you find and discover topics for course creation.

Bramework

 

What it does:

Bramework is an AI-powered writing assistant that helps you write engaging, SEO-friendly, long-form content and blog posts that convert easily. With Bramework, you can write blog posts in half the time by inputting some keyword information and letting the writing assistant take care of the rest.

Why we like it:

Bramework has great features which are all extremely easy to use. There’s the option for creating full blogs or paragraphs (great for breaking that writer’s block), as well as ideas for blog titles and outlines.

lumen5
canva

Rtyr

 

What it does:

Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost! Generate killer content, effortlessly from blogs to emails to ad copies, auto-generate catchy, original, and high-converting copies in popular tones & languages in just a few seconds. Just pick a use case, enter some context, and boom…your copy is ready!

Why we like it:

Writing content, what once took hours now only takes us minutes and even seconds. We can write articles, captions, and other content in minutes and save many hours by using Rytr to find topics for blog posts and to write articles and descriptions.

Grammarly

 

What it does:

Grammarly provides real-time suggestions to improve your team’s writing instantly. It is the ultimate “writing assistant” that writers, course creators, and other professionals can use to proofread and edit their documents.

Why we like it:

Grammarly runs on your browser as an extension. It is available on the web and as a downloaded app on your desktop. As a plugin, it will check any page you are writing on, as long as it is compatible with Grammarly, so we can write better in seconds.

pictory
animoto

Frase

 

What it does:

Frase is a tool that helps you create SEO-optimised content by finding the right keywords and questions for your article. Frase is a very useful tool to help content marketers streamline the process of researching and creating content.

Why we love it:

Frase helps us identify the best topics for our content by looking at the top search results for your targeted keywords. Frase enables us to create better content, faster by focusing on the topics that matter to our audience.

Automation

Repurpose

 

What it does:

Repurpose is an easy-to-use automation platform that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.

Why we like it:

Repurpose is a pretty cool way to reshare videos. It’s fully automated (set it and forget it) and works with audio podcasts to YouTube and Facebook, audio podcasts to SoundCloud, Facebook Live to YouTube and more.

lumen5
canva

Simple Social Press

 

What it does:

Simple Social Press is a WordPress plugin that can automatically publish your Facebook Lives and Facebook Videos to your WordPress site.

Why we like it:

Take your Facebook Live videos and publishes them, with comments and all, on your blog. Simple Social Press helps you grow your audience (and build your email list) by automatically re-purposing your Facebook Live videos as content on your website.

Simple Podcast Press

 

What it does:

Simple Podcast Press is a podcast player for WordPress, designed to grow your audience and build your list on autopilot.

Why we like it:

This one is awesome for Podcasters. If you use Libsyn, SoundCloud, Spreaker, PodBean, Buzzsprout, Blog Talk Radio, or any other podcast host to generate your podcast feed, get ready for full website publishing automation. In seconds, Simple Podcast Press will create a unique page for each of your podcast episodes and automatically add a mobile-friendly player along with the full description and images from your podcast feed.

pictory

Tech Tools

canva

Rode Microphones

 

What it does:

Rode microphones are professional-grade wearable microphones designed for use in a wide range of applications. The 3.5mm TRS connector is designed to pair perfectly with most recording devices with a 3.5mm microphone input.

Why we like it:

Rode microphones are designed to perform excellently in any broadcast application like podcasting. They deliver crystal clear audio in all environments and are incredibly forgiving when it comes to placement on talent, allowing for greater flexibility in fast-paced situations.

Sony ZV-1 Camera

 

What it does:

The Sony ZV-1 is designed for casual videography with a selfie-friendly vari-angle LCD screen, body grip and a recording lamp. A directional 3-capsule mic with windscreen picks up your voice clearly with less wind noise, and the Bokeh switch and Product Showcase Setting make videos more interesting with less effort.

Why we like it:

Capture your best look. No experience is necessary to capture great-looking videos. The Sony ZV-1 is designed to capture amazing videos of you and your world, without any tricky setup.

lumen5
canva

Logitech C922 Pro Stream Webcam

 

What it does:

If you’re looking for a mid-price professional webcam for streaming, the Logitech C922 Pro HD Stream Webcam is the sweet spot among the company’s dozen offerings. Connect with superior clarity every time you go live on channels like Twitch and YouTube. Stream anything you want in your choice of Full 1080p at 30fps or hyperfast HD 720p at 60fps. Broadcast masterfully with reliable no-drop audio, autofocus, and a 78° diagonal field of view.

Why we like it:

The Logitech C922 Pro HD Stream Webcam is designed for serious streamers. It enables you to live-feed and records vibrant, true-to-life full HD video while capturing the most exciting details. This impressive webcam automatically adjusts to your lighting situation, even in low-lights, ensuring your viewers are always able to see you in a clear and crisp picture.

Optimisation

Rank Math

 

What it does:

Rank Math is an SEO plugin for WordPress that makes it easy for anyone to optimise their content with built-in suggestions based on widely-accepted best practices. Just like WordPress made blogging easy, Rank Math has made doing SEO easy. With an intuitive layout and very-defined options, you will never be in a dilemma.

Why we like it:

Rank Math is our tool of choice when it comes to optimising our websites for SEO. It has an amazing suite of tools that allows us to accomplish all our SEO goals, and the user interface is super easy to follow.

lumen5
canva

VidIQ

 

What it does:

VidIQ is a powerful video tool designed to help YouTube creators find topics and keywords for their videos. The tool also has a robust YouTube SEO feature set that assists with creating SEO-friendly titles, descriptions and tags.

Why we like it:

VidIQ is designed to boost your YouTube views with free insights and guidance to keep your YouTube channel growing. Track and compare your performance in real-time so you never miss an opportunity to get more views and make money from your videos.

Tubebuddy

 

What it does:

TubeBuddy is a research and planning tool for YouTube creators. The software connects directly to your YouTube account to give you real-time suggestions on videos, keywords, ranking and just about everything you need to grow.

Why we like it:

Your best friend on the road to YouTube success. TubeBuddy is a free browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease. Tubebuddy is to make you and the rest of the YouTube Community a happier, more productive bunch.

Power up and do even more with a pro account with this one-month Tubebuddy pro trial.

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More Marketing Tips Available in The Marketing Circle

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