Securing Your Social Media Real Estate

One of the first things to do when starting your business or launching your brand is to create your profiles on social media. This is your social media real estate.
 
However, when you start creating profiles on social media, it’s not always easy to know where to begin. With dozens of prominent platforms from Facebook, Twitter, Instagram, Tiktok, Linkedin, many business owners wonder if the effort is worthwhile and if they should have accounts on each platform.
 
Considering that social media platforms attract a lot of users each day, there’s definitely an opportunity to gain exposure. And while you don’t need to start using them all at once securing your social media real estate – your user names, handles, unique URLs – are important right from the start.
 

So, here are my tips to make sure you secure your social media real estate

  • Start one platform at a time. If you’ve used some of the social media platforms already, then figure out if your potential audience is using the same. You can start from there since you are already familiar with the platform.
 
  • Secure your brand assets. Get your user names, vanity profile, unique URLs. This is to make sure no one else will grab them in the future, especially when it’s a personal profile for your coaching or consultancy.
 
  • Brand your profile. Give your account a professional look by putting brand. Put your logo, cover image, bio, and other profile information to make sure anyone who finds it will start recognising your business or brand.
 
  • Call to action. If you’re not ready to post anything yet, lead them to your newsletter, website, or other places where they can find you.
 
  • Other platforms. Now that you started with one, discover where else your people are hanging out or what platforms are your competitors using. Then you can slowly add more social media accounts.
 
  • Automation. Once you’ve signed up for the social platforms that you need, you can now begin the process of automating your social posts and updates. This is especially helpful for all your evergreen content. Use a tool like MissingLettr or MeetEdgar to automate your social media content to make sure your accounts are always active and people can engage with you.
 

Final Thoughts

Building your personal brand on social media takes some time and work, but when done right, you could land your next client, job opportunity, or valuable connections.
 
Want to get more tips like this?
 
Join me inside the Marketing Circle where we talk and work on all things marketing and business.
 

Highlights:

[0:00] Introduction
[0:30] Reasons to secure our social media real estate
[0:40] Protect our brand and business identity
[1:00] Start one platform at a time
[1:30] Get your user name, vanity profiles, URL, etc
[1:50] Personal handles for coaches or consultants
[2:05] Secure your brand assets
[2:15] Brand your social profile by putting a logo, cover image, bio, about us, etc.
[2:45] If you’re not ready to post anything yet, lead them to a newsletter or other call to action
[3:15] Talk to your people and find out where they are hanging out on social media
[3:45] Study your competitors as well
[4:15] Automating your social updates like MissingLetter and MeetEdgar
[4:35] Focus on one social media one at a time and start engaging with your people
[5:00] Subscribe for the next podcast episode

Resources Mentioned in the Podcast: 

Sponsored Content: This post is sponsored content and the placement has been paid for or contains affiliate links. For full information, see our terms of use

More Marketing Tips Available in The Marketing Circle

I love working with Business Owners just like you to help them take their ideas to Market in the Marketing Circle.

We are a community that works together and supports each other. The Marketing Circle is my inner circle community where you get to work with me on all things marketing in a group environment.

Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.

We will explore all things marketing, from demystifying the marketing world to blogging, working with media, email marketing, social media, and more.

As a Marketing Circle Member, you will also be the first in the know about trends, tools and changes in the world of marketing as we discover them.

0 Comments

Submit a Comment

Your email address will not be published.

0:00
0:00

Upcoming Events

Working with Affiliates to Market Your Course Challenge

Working with Affiliates to Market Your Course Challenge

Want to work with affiliates to make course sales? Then …
What Makes a Great Lead Magnet

What Makes a Great Lead Magnet

Thinking of creating a lead magnet? Then this training session …
How to be more persuasive and influential in your Zoom meetings and online

How to be more persuasive and influential in your Zoom meetings and online

Ask our expert Alfred Poor for tips on How to …
Build a Digital Workbook for your Online Course with Wobo

Build a Digital Workbook for your Online Course with Wobo

Interactive workbooks are key to student engagement, in this Course …
Monetise Your Knowledge

Monetise Your Knowledge

In this Skills Webinar, Linda Reed-Evener looks at how you …

The Marketing Circle is my inner circle where Marketing is our focus.

We have a Facebook group, Marketing Courses you can take at your own pace.

We meet twice a month online for Marketing How To and Q&A sessions

You may also like…

What are the Benefits of Running a FREE Webinar?

What are the Benefits of Running a FREE Webinar?

Running a free webinar is all about the exchange, the exchange of information where people give you an email address and they register to attend that webinar.

Offering free webinars allows you to grow your business and foster relationships between your brand and customers. When your reach more people through a webinar, you’ll get more leads.

Tips to Help You Get Results on Social Media

Tips to Help You Get Results on Social Media

There’s an expectation now that business owners are connecting with their customers on social media. But as a business owner, there are so many things that you’ve got to do alongside marketing your business. Sometimes you can be left thinking, is social media actually worth it?

Your posts, if created in the right way, can help you build brand awareness, promote your products and services, and make sure that you’re connecting with your customers in the right methods.

10 Small Business Marketing Tips To Help You Grow Your Business

10 Small Business Marketing Tips To Help You Grow Your Business

Business growth is an ongoing process that requires patience, consistency, and strategy. There’s no surefire formula for instant success, but you can boost your business with proven marketing tips to reach growth milestones that can catapult your business to success.

Pin It on Pinterest

Share This