Marketing Your Media Release including our checklist we use with each release

You have your release written, you are happy with the message, now you need to market your release. Often overlooked in Marketing your release is sharing it with your audience.
Distribution channels such as Media Connections are just one of the ways to get your release out there.
The marketing channels you currently use are an excellent opportunity to promote your media releases. The media are often lurking and watching on Social Media and Newsletter lists.
Social media and marketing go hand in hand, so if you’re using Twitter, Facebook, Instagram, or any other networking site to market your business, then you can share your media release directly with your audience – potentially reaching thousands of people with one post.
Using your social media marketing platforms, provides you with a great opportunity to distribute your release to your audience and the chance for it to go viral with the right hashtag or share. Remember when using Social Media it is a very visual arena so make sure you have good images to go with your release.
Some experts recommend that you highlight the fact that you’re sharing a media release with the hashtag #mediarelease or #pressrelease. When we share releases via the Media Connections social media platforms, we use the hashtags #journalistalert and #findastory.
You also have the opportunity to market your media release via email to your network. You can use a release to build your mailing list. You can also distribute your release to your subscribers – you never know, there may be a journalist of two on the list!

Marketing your Release Checklist

  • Is the media release clear?
  • Does the release align with your overall marketing and business goals?
  • Have I asked the media to take action?
  • Does it have all relevant contact details?
  • Where are we distributing the release?
    • Social Media
    • Newsletter
    • Media Distribution sites (i.e. wwwmediaconnections.com.au)
    • Our own media List

Finally, it’s important that your media release is the best it can be. Don’t forget to make it easy to read, that it can be cut in the newsroom and still make sense, and that your copy is as clean and jargon as you can make it.
There is a lot of competition out there. This means that only the best media releases get attention and achieve their goals.
If you would like help from the Media Connections team, we can review your release for you via our Review and Edit Your Media Release service in the Media Store.
 
 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

0:00
0:00

Upcoming Events

Is your first or next course hiding in your blog?

Is your first or next course hiding in your blog?

You just might have the content for your first or …
The Course Creation Kickstart: 6 Week Challenge starting February 2022

The Course Creation Kickstart: 6 Week Challenge starting February 2022

If you have been thinking about creating an online course …
Building Superfans with Personal Video

Building Superfans with Personal Video

In this Skills Webinar, we are being joined by Casey …
Building your Authority through Webinars

Building your Authority through Webinars

Webinars are a powerful way to showcase your expertise and …
Course Creators Q&A Sessions

Course Creators Q&A Sessions

The Course Creation journey is full of questions and these …

The Marketing Circle is my inner circle where Marketing is our focus.

We have a Facebook group, Marketing Courses you can take at your own pace.

We meet twice a month online for Marketing How To and Q&A sessions

You may also like…

Tools to help you manage Your Brand on Social Media

Tools to help you manage Your Brand on Social Media

Social media is essential to every business, but from creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the tasks business owners need to do on a daily basis.
Thankfully, there are a bunch of awesome social media management tools available to help. It is important that we use these tools to make the most of our time, our presence, and our brand on social media.

A 5 Step Formula For Creating Social Media Content

A 5 Step Formula For Creating Social Media Content

Social media marketing seems easy, right? Post a few comments, whip up a blog, launch a quick Facebook page. But as with any good marketing it’s not just about being seen, but where, when and in what light.
Most importantly it’s about keeping people coming back for more real insights into what you do and what you offer. It’s about offering real value to people. And make no mistake, the key to keeping your audience engaged is creating great social media content.

Making the most of Facebook Groups for your Business

Making the most of Facebook Groups for your Business

Facebook groups are a great way to network and grow your business online. They are often run by members of the group community who give up their time to assist other group members converse, share interests and connect. They also have the power to place you as a go-to...

Pin It on Pinterest

Share This