There are some things we don’t talk about in business, such as how hard it can be, not everyone will love us, everything is not always as it seems and sometimes, the support you thought you had is just not there…just a little like high school. I tend not to talk about...read more
We’ve all sat on the edge of our seat watching them – those uncomfortable interviews where the subject is caught floundering for an answer, is being pushed to say too much or to speculate outside their area of expertise. Enough to make you squirm even as a viewer,...read more
Earlier this month I created a course for Skillshare called Evergreen Story Ideas for each month of the Year. And, although most marketers and PR’s know what evergreen content is, it is one of those terms that can leave a business owner thinking “huh???” Evergreen...read more
I have just shared with the BBB members one of the tools we love here in the office. It has prompted me to write this post about the tools we use to make twitter work for us and our clients, so you can use them too. I get it! Twitter can be a little overwhelming and...read more
When it comes to running an event, be it a charity ball or a product launch party, you might be under the illusion that your event will sell itself. In reality, while it would be great, that is just not going to happen. Planning your event is one thing. Marketing and...read more
So you may know by now I launched How to Write a Media Release on Skillshare and became an online teacher yesterday what you may not know is how many amazing people are sharing skills on there. I joined Skillshare when they launched a September course challenge, as I...read more
How to Write a Media Release is now on Skillshare – (I faced my fears and did it!) and what I learnt.
It is an exciting and nerve-wracking moment for me today as my very first online course How to Write a Media Release has just been published on Skillshare. WHY? You ask…. Exciting because I am doing what I love, nerve-wracking because my safety net of the faces of the...read more
Email is something we send and receive every day in business and your email signature is like your business card, providing an important part of your brand and presenting a great opportunity to market and promote what you do. Your email signature is more than a...read more
There are times where the events of the day cause the emotions to override the “Business is always just Business” rule.
Today is R U OK day and as usual, I am posting to ask, R U OK? While I am doing this on Social Media, I have had a rough start to the day and am sitting here trying to pick myself up to be ready for a webinar in an hour. So why am I writing this post to you? Because...read more
Working with brands is a great privilege that we as bloggers, influencers and publishers get to experience. It takes a great deal of courage and trust for someone to hand over their product or service to someone else and the process is all about education from both...read more