Knowing your media and what they seek is the key of every PR relationship so that we share our story with the right people.
So, in this episode we explore knowing and finding media to share your story with.
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A hashtag or the hash symbol “#” has become an integral part of social media. A hashtag is a label for content on similar topics. It helps others who are interested in a certain topic quickly find content on that same topic.
Hashtags have been primarily used for big news stories helping people find them easily. However, small business marketers have also cracked the code and figured out inventive ways to use hashtags.
Being the face of your business or brand allows you to build that connection with your audience; it makes your brand more familiar, approachable, and authentic.
Seasonal marketing is an effective way to promote your business. This is the time you can do something special with your clients or customers like offer discounts and prizes. You can make it fun like World Coffee Day or informational during Tax Season.
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