Facebook It is still important to use your personal profile.

 
At a networking event today it came up about liker number and the effect that business page use has had on the growth of pages. Likes from a business page don’t count as a liker of a business page and combined with all the other Facebook changes it is now harder to grow a liker base.
For me I have hardly used the business profiles of my pages since they came in and if we do it is maybe once a week or so that we do. The reason being that I like people to meet me and to introduce the business/service of our range of brands to the page or group I am communicating with.
Reasons to Use your Personal Profile on Facebook:

  • To Participate in groups (this is not available in page mode)
  • To keep the personal aspect of Social Networking
  • To allow people to know your business and you
  • To like pages so that the liker base for the page increases (Karma will see it come back to you

I maybe old fashioned but I like using my profile to network on Facebook and for me I see it as an important tool in my business in addition to pages and groups.
Till next Time

1 Comment

  1. Lynda

    That’s a great post. Business people are forgetting that Facebook is a “social” platform. The whole concept of using Facebook purely to promote your business is interrupting the social use of Facebook and consumers are frustrated. It’s great to promote your business on Facebook however there are now too many ads and consumers are not clicking through to purchase. They are simply scrolling past or clicking Hide Post unless it is something they are already interested in.

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