PR is all about relating your business to the public, telling your story, building your brand and sharing your message in a way that the media and the general population will relate to you and your brand. Every business, brand, and corporation has a story to tell – an...
Congratulations on writing your book! Now that it is written, it is time to promote it and make some sales. Let’s look at some tips to help your promote your book. Make the most of the sales channels Launching your book can be a busy time. When you are ready...
Earlier this month I created a course for Skillshare called Evergreen Story Ideas for each month of the Year. And, although most marketers and PR’s know what evergreen content is, it is one of those terms that can leave a business owner thinking “huh???” Evergreen...
I have just shared with the BBB members one of the tools we love here in the office. It has prompted me to write this post about the tools we use to make twitter work for us and our clients, so you can use them too. I get it! Twitter can be a little overwhelming and...
It is an exciting and nerve-wracking moment for me today as my very first online course How to Write a Media Release has just been published on Skillshare. WHY? You ask…. Exciting because I am doing what I love, nerve-wracking because my safety net of the faces of the...
Working with brands is a great privilege that we as bloggers, influencers and publishers get to experience. It takes a great deal of courage and trust for someone to hand over their product or service to someone else and the process is all about education from both...
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